Pros & Conversations
Pros and Conversations explores what it takes to be successful, whether you’re from the world of business, science or the arts. But more than a series of inspiring conversations, guests share real-world tips and insights, providing listeners with the tools they need to achieve their entrepreneurial goals. Host Peter Reynolds and co-host Damon Adachi pull back the curtain to discover the story behind the success, the person behind the professional. The answers are often surprising and always entertaining.
In Part 2 of a special, 2-part episode, hosts Peter Reynolds & Damon Adachi continue demystifying Search Engine Optimization (SEO) with travel blogger and SEO specialist Nina Clapperton www.SheKnowsSEO.co
How can businesses use keywords to optimize their website effectively? Guest Nina Clapperton highlights the importance of having a blog associated with your profession to generate more keywords that Google can recognize and to showcase your qualifications and expertise.
Nina then walks listeners step-by-step through her process of monetizing her blog with affiliate marketing, identifying keywords and the power of Question-Based Keywords, which targets the questions asked of Google by consumers – a particularly effective strategy in the growing world of home devices that rely on voice search (Google Home, Amazon Echo, etc).
If you missed Part 1, you can find it here!
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Peter G. Reynolds
Over a 20-year career as a cinematographer and editor, Peter has worked in news, documentaries and current affairs with some of Canada’s largest broadcasters. As owner of For the Record Productions, he has produced videos for corporate, non-profit and government clients.
Peter is also a writer and has published two books for children, Lost Hallway: Where do Lost Things Go?, and Stitches in Time Travel. He also writes and hosts a children’s podcast, Musings and other Nonsense.
When not filming or writing, Peter teaches an improvisational workshops for writers called Improv Your Writing, which helps writers break through writers block and approach the writing process differently.
Building on the experience of a 12-year marketing career that includes Event Marketing Manager for a national logistics company and VP of Sales & Marketing for a promotional products distributor, Damon launched his own company, sevenfold marketing, in 2009.
Specializing in brand development and marketing strategies, sevenfold offers a host of services including graphic design, promotions, web development and brand consulting. Damon has also become a dynamic public speaker, presenting insightful ideas with an engaging delivery that connects strongly with the audience to provide clarity and direction.