This summer, I had the chance to play around with my new GoPro Hero 3 video camera while at the cottage. What’s a GoPro? Well, essentially a GoPro is a wearable video camera most often used to record extreme sports: skydiving, surfing, skateboarding, etc.
As I was strapping the camera to a canoe, safely enclosed in it’s water-proof case, it occurred to me that it could be a great tool for fundraising and public awareness videos. How? Well, the GoPro is designed to give viewers a first person perspective, for example, attached to the helmet of a skydiver. But what if it was attached to a wheelchair, or a bicycle during a charity ride? That first person perspective is a powerful visual experience and something that could really motivate a call to action.
Similarly, since it’s small and can be placed virtually anywhere (including underwater) it opens up a world of possibilities that would be too expensive for traditional video cameras.
For cash-strapped non-profits looking to produce their own videos, or at least gather archival footage, the camera is great value for the money. For $350, you get a stills camera, a video camera and even a time-lapse camera. Accessories, including an underwater housing, are cheap and rarely go above $30.00.
Finally, in an online world where it’s getting more and more difficult to grab, let alone hold an audience’s attention, this might just be a tool that helps get your next fundraising, or public awareness video noticed.
You can learn more about GoPro, and watch other GoPro videos at www.gopro.com